Maximizing Cultural Awareness

In the movie The Wizard of Oz, a Midwest farm girl surveys the strange landscape of Oz and then says to her dog, ‚ÄúToto, I don’t think we’re in Kansas anymore.” That’s the same sentiment that many business people have when they have an international assignment for the first time. If you want to be successful in international business, you’ll need to comprehend countries’ cultural, economic, legal, and political differences. Let’s identify some of the more important differences.