Putting Your Customer in the Drivers Seat

The omnichannel or multi-channel experience is known as the Holy Grail of customer service and for a good reason. When using an omnichannel for customer service, it provides a high level of unified, customized client experiences. No matter what your company’s situation is regarding the customer experience, customer journey mapping can be an extremely useful exercise. This perspective positively impacts key business measures, so journey mapping is good financially.