Digital Transformation: People – Customer Experience (CX)

Innovation drives digital transformation, but the motive behind it all is improving the customer experience. Customers are why we innovate ways to make something more simple, convenient, or accessible. It’s essential that you keep your customers at the center of your digital transformation strategy. This course will cover the key components and benefits of good customer experience, look at examples of good and bad customer experiences, and lay out some tips for improving and measuring customer experience.