Making a Recommendation

This course outlines how to apply step 5 of the 8-step Systematic Selling Process, teaching you how to make a recommendation to your prospective customer. You’ll learn how to make recommendations that help customers meet their goals and objectives. You’ll learn how to support your recommendation by focusing on benefits, and you discover how to link those features and benefits to different customer behavior styles. The course shows you how to create a features and benefits chart, and it also guides you through how to successfully present your recommendation to your customer.
The 50-minute course uses video and audio narration for an engaging learning experience. Downloadable resources are available including planning forms and checklist are also included. The course is module 5 of the 8-course Systematic Selling training series.