Cold Calling

New business development is critical for the ongoing success of any business. Contacting prospective new customers (‘prospects’) on the phone is one of the most powerful ways to maintain this new business stream. New business development in the form of ‘cold calling’ prospects is a unique form of telephone sales, requiring and approach and a skill set that are different than typical ‘selling’ skills. This program examines these areas of difference and guides learners through the creation of a roadmap to successful new customer generation.