The Value of Brands

The Value of Brands provides an introduction to the power and uses of brands to connect businesses with their customers and, ultimately, to drive sales. The course reviews the key characteristics of a strong brand and explores strategies for creating and maintaining brands. Learn how to use logos, slogans, and stories to build your distinctive brand. Explore the challenges that brands today routinely face, and learn about a number of tools and resources that you can utilize, including social media, Google, as well as multi-sensory branding and neuromarketing, to help you connect with consumers.
This course includes audio, bookmarking, links to additional resources, learning activities, and quizzes for an engaging learning experience. Test your comprehension at the end of the course by taking the final exam.
In order to obtain a course certificate for NASBA CPE credits, please email info-nasba@opensesame.com with the following information:
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Course type: (online self study course)