Convincing Customers with a Winning Offer

This course explains how to create a well-structured sales pitch that caters to the specific needs and desires of each customer. We’ll show you how to analyze your customer‚It’s motivations and build strong persuasive arguments that take the individual into consideration. You’ll also learn how to assess your company‚It’s performance next to its competition in order to use comparative argumentation to your advantage.This 15-minute course will help you successfully tailor your sales pitch to your customer to increase its persuasiveness. It uses a mix of colorful animations, interactive exercises, quizzes and downloadable resources to ensure learning objectives are met.US English version.