The Art of Persuading Through Listening: Part B

As sales associates face increasing pressure to deliver short-term results, the ability to persuade and convince is becoming an essential trait.Yet many people wrongly believe that a persuasive sales associate is someone who talks a lot, occupies center stage and delivers a well-honed argument to customers. But is this really what customers want? Is this really beneficial for a long-term business relationship?These are the questions that we will address in this module. By the end of this module, you will know how and why you need to listen to your customer to be more persuasive. This course is part B and continues the journey of The Art of Persuading Through Listening Part A