How to Build a Successful Consumer Brand

Thirty Minute Mentors: How to Build a Successful Consumer Brand offers practical advice on enhancing your brand from Robert Rosenberg, the former CEO of Dunkin’ Donuts who transformed the business from 100 stores and $10 million in sales to 6,500 locations and nearly $2.5 billion in sales upon retiring.

Rosenberg joins host Adam Mendler to discuss how to build a brand. He offers insight on why product quality and promise is essential, reaching your audience, distribution, advertising, competition and more.