Recognizing Market Opportunities in Business

This course features Mark Dixon, founder and CEO of IWG (formerly Regus), as he shares insights from his entrepreneurial journey. Through his conversation with Adam Mendler, Mark reflects on how he built one of the world’s largest coworking companies by recognizing market gaps and maintaining flexibility. Learners will explore how to validate business ideas, scale companies, and embrace innovation while maintaining a focus on personal and professional growth.