Authenticity, Resourcefulness, and Customer-Centricity: Lessons From Building ESPN and SportsCenter

In this conversation, Bill Rasmussen discusses how he led ESPN to become a global brand by staying true to its mission of serving sports fans “anytime, anywhere.” He highlights the importance of focus, innovation, and listening to your audience. Learners will gain insights into how to build enduring brands that resonate with audiences and adapt to market changes.