Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling | Gabrielle Dolan

Discover insights from the book “Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling” by Gabrielle Dolan. In this course, you’ll learn Dolan’s framework for using storytelling to create an authentic and lasting brand. The book includes tips on crafting stories that connect emotionally, showcase company culture, and inspire both employees and customers. This book is ideal for anyone who wants to improve their brand’s connection with its audience. After this course, you’ll be prepared to apply storytelling principles to create a magnetic brand experience.