Influence: The Psychology of Persuasion | Robert B. Cialdini

Discover insights from the book Influence: The Psychology of Persuasion by Robert B. Cialdini. In this course, you’ll learn Cialdini’s principles of persuasion, including reciprocation, commitment, liking, social proof, authority, scarcity, and unity. The book offers invaluable advice on recognizing and countering manipulative tactics, as well as applying ethical persuasion in your personal and professional life. Ideal for professionals in sales, marketing, and anyone interested in the art of influence, this course prepares you to apply your insights about persuasion to your life and career.