The Brand Gap: How to Bridge the Distance Between Business Strategy and Design | Marty Neumeier

Discover insights from the book The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier. In this course, you’ll learn how to bridge the gap between brand strategy and execution. The book walks you through the five steps to execute your brand effectively: differentiation, collaboration, innovation, validation, and cultivation. This book is ideal for anyone in leadership or marketing who wants to enhance the power of their brand. After this course, you‚It’ll be prepared to apply your insights about effective brand-building to your life and career.