Digital Strategy: Overview

Digital Strategy: Overview is a foundational course. It covers building a clear, focused, effective digital marketing strategy. Digital marketing involves many decisions ‚- from channels to creative to execution details to measurement. A strong strategy guides these decisions and aligns them around the strategy. This course covers the foundations of digital marketing strategy, what it is, why it is important, and the models used to create a clear, focused, and effective strategy. We‚It’ll cover what a strategy is and why it is essential. You‚It’ll get an overview of the GSOT model (goal, strategy, objective, tactic) to effectively articulate your strategy and how it contributes to your business goal. You‚It’ll learn how to differentiate between a vague or unclear strategy and a strong, focused strategy. We‚It’ll also cover the link between strategy and metrics. You‚It’ll see how digital metrics are linked to strategy. This interactive course includes a Digital Strategy Action Planner. In addition, it has live examples, interactive activities, and opportunities to apply your learnings.