Launch Yourself: 07. Online Strategy

Launch Yourself: Online Strategy is an interactive advanced course that shows you how to craft a strategic online presence. It can be tempting to jump into creating a LinkedIn account or website, but starting strategically will lead to a more consistent, memorable, and effective presence. Your online presence is the cornerstone of your personal brand. People search for you online to validate your credibility before, during, and after meeting you. They form opinions about you based on what they find. A strong online brand can also be a strategic tool to attract new opportunities and build a following of advocates and admirers. A strategic online presence will attract the opportunities you want. This course shows you exactly how to craft a strategic online presence.‚ÄØ In this course, you‚It’ll learn exactly how to deliver a strong online presence. We‚It’ll start with an audit to assess your current strengths and weaknesses. Next you‚It’ll build a personal social media policy to keep you on brand. Then you‚It’ll create a content plan for your social media presence to build a relevant reputation. Finally, you‚It’ll define the content topics for your social media accounts like LinkedIn. At the end of this program, you‚It’ll have a plan that makes executing your brand on social media easier and more effective. This interactive course includes activities and action planning to establish an online strategy for your personal brand. It includes real examples, action planning, activities, and interactive elements. At the end of this training, you‚It’ll have a clearly documented strategic plan to launch your online presence. This is a part of the complete Launch Yourself Series, which includes:‚ÄØ 1) Personal Brand Foundations,‚ÄØ2) Evaluate Your Current Brand, 3) Define Your Brand, 4) Design Your Brand Elements, 5) Define Your Brand Assets, 6) Deliver Your Brand, 7) Online Strategy, 8) Content Optimization, 9) Online Channels Overview, 10) Plan Your Online Presence. We encourage you to take all courses in the series in order as they build on one another.