Display Ads: Foundations

Display Ads (Programmatic): Foundations is a beginner course. You‚It’ll learn what display ads are, how they fit into a marketing strategy and how to unlock the power of display ads for your marketing. Display (programmatic) is a powerful advertising channel to reach your target audience and meet your marketing goals. In this course, you‚It’ll learn what display ads are and how they work. We‚It’ll explore the pros and cons so you can effectively integrate them into your marketing strategy. We‚It’ll also cover the strategic purpose of display ads. While they are typically great at reaching top-of-funnel marketing goals like awareness and consideration, they aren‚It’t as effective at driving traffic or direct sales for businesses. You‚It’ll get an overview of the options for running a display ad. Specifically, you‚It’ll learn how to choose the right objective and optimization to maximize the impact of your ads. We‚It’ll take a deep dive into targeting. You‚It’ll learn just how powerful display ad targeting can be. You can target people by segment and demographic to find the right audience. You can also target by placement. Your ads can even be shown on specific websites or YouTube channels. Explore how targeting can create massive customization and effectiveness in your ad campaigns. Finally, you‚It’ll learn how to spy on your competitors and see all of their ads with the Google Transparency Center.At the end of this course, you‚It’ll be ready to integrate display ads into your strategic digital advertising campaigns.This interactive course includes a Display Ads Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.