SEO: Foundations for Business

SEO: Foundations for Business is a beginner course on search engine optimization. Search engines are one of the top drivers of traffic to websites. As search engines have become more complex, and results rankings have become more competitive, it is more important than ever for businesses to understand how search engines work and how to rank their site in search engines. This course provides the foundations of SEO. You‚It’ll learn exactly how search engines work and how SEO has changed over time. We‚It’ll uncover the myths of SEO that many businesses still believe. You‚It’ll learn the difference between SEO and SEM (Search Engine Marketing) and understand how they work together. You‚It’ll also learn all of the key terms in SEO to increase your digital fluency. We‚It’ll show you the strategic value of SEO so you know how it fits into your overall business, marketing, and digital strategies. Next, we‚It’ll dive into really understanding the anatomy of a search engine results page and how search engines work to bring you results. You‚It’ll understand the factors that search engines like Google and Bing use to rank sites and how to optimize your site for them. We‚It’ll explore keywords, content, and links and how they contribute to rankings. Finally, you‚It’ll learn the steps to building a plan and how to measure the results of your SEO plan. This will connect the ROI of SEO to your overall business strategy and empower you as a marketer or leader to measure the impact of your efforts or hold your agency accountable. At the end of this course, you‚It’ll have a strong understanding of the core elements of SEO and be ready to build a plan for your organization. This interactive course includes an SEO Quickstart Guide and a Website SEO Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.