Digital Strategy: Prioritize Marketing Plans

Digital Strategy: Prioritize Marketing Plans is an advanced course that focuses on how to prioritize your digital marketing. Prioritizing digital marketing is vital to maximize your marketing efforts. There are so many channels, tactics, tools, and opportunities in digital marketing. Knowing what is most important and how to stay focused can be challenging. This course uses proven models to prioritize your marketing efforts to maximize your return on investment.‚ÄØ This course provides two proven frameworks that can be used to prioritize digital marketing efforts. First, you‚It’ll learn how prioritization delivers better ROI and focus to your marketing plans. Next, you‚It’ll learn how to use the Hero Hub Hygiene model to categorize your marketing efforts. This model focuses on approaching digital channels differently based on their strategic importance to your success. Next, the Investment Impact model show you how to plot marketing activities based on their relative investment and impact on your profitability. We‚It’ll dive deep into how the model works and how to approach activities that are in each quadrant of the model. Next, we‚It’ll dive deep into how to properly measure the impact and investment of each marketing activity. At the end of this course you‚It’ll have a roadmap and two proven models that you can use to prioritize your marketing. This interactive course includes resources to implement the digital prioritization models successfully. In addition, it has live examples, interactive activities, and opportunities to apply your learnings.