Influencer Marketing: Executing and Measuring Campaigns

Influencer Marketing: Executing and Measuring Campaigns provides a detailed process and framework for the successful execution and measurement of influencer campaigns. Once you are ready to execute, it is important to provide the right details around content, creative, brand guidelines, and expectations for performance. Being aligned with your influencers and collaborating is key to success. Influencer marketing and branded content should be a collaboration between brands and influencers. Validating the success of your campaigns with measurement and ROI is also vital to your success. Businesses should measure the impact of the influencer metrics, the brand objectives, and the overall business goals. For example, did the influencer attain the reach expected, did that reach translate into higher brand awareness, and did the brand see a lift in sales? Evaluating all three areas is important to view the ROI and impact of influencers. This course includes live examples, case studies, quizzes, and downloadable resources to evaluate influencers. Additional Recommended Courses: Influencer Marketing: Building a Strategic Plan, Influencer Marketing: Identifying, Recruiting, and Validating Influencers