Digital Advertising: Landscape

Digital Advertising: Landscape is a beginner course. You‚It’ll learn what the digital channels are and how to choose the right channel to align your strategy. Understanding the digital advertising landscape is vital to choosing the right channels and maximizing your budget. This course teaches you how to build a strong strategy to support your online advertising plan. You’ll also learn about the key channels, their strengths and weaknesses, and how to optimize your digital ads plan. This course will show you how to choose the right advertising channel for your business, and how each channel connects to different marketing goals and objectives. You‚It’ll understand how machine learning and AI are impacting digital advertising, and how to take advantage of this to grow your ROI.We‚It’ll dive into the core digital advertising channels including search ads, display ads, social ads, video ads (YouTube ads) and affiliate advertising. You‚It’ll learn what each channel is, why businesses use it and how it can grow your business results.You‚It’ll learn how to maximize different ad channels and the best practices for integrating different channels into your overall strategic plan.At the end of this course, you‚It’ll be ready to choose the right channels for your digital advertising strategy based on your strategy, budget, goals and impact.This interactive course includes a Digital Ads Quickstart Guide and Digital Ads Channel Cheat Sheet to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.