Digital Advertising: Optimization Foundations

Digital Advertising: Optimization Foundations is an advanced course. You‚It’ll learn what digital ads optimization is and tips and best practices for optimizing ad campaigns. Optimization is the process of improving ads based on data and insights. Optimization is often vital when there are issues with ad performance, but even ads that perform well can be improved. This course will show you how to approach optimization and find possible issues with ad performance. You’ll learn how to optimize campaign strategy. In this course, you‚It’ll learn what optimization is and why it is important. You‚It’ll also discover how AI and machine learning are influencing optimization. We‚It’ll cover best practices for optimization and how the ‚“learning phase‚” and AI learning impacts how we optimize ad campaigns. You‚It’ll learn how to approach ad optimization, and how to identify potential performance issues with a campaign. Specifically, we‚It’ll cover how to evaluate performance over time, analyze reach and frequency and look for potential issues like creative wear-out and audience saturation. You‚It’ll learn how to diagnose and adjust issues with campaign strategy and ‚“scent‚” ‚- or alignment between your strategy, ad elements and website or landing page. At the end of this course, you‚It’ll be able to diagnose and adjust campaigns based on data to improve performance over time. You‚It’ll be able to recognize common campaign issues and correct them. This interactive course includes a Digital Ads Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.