Digital Advertising: Optimize Ad Elements

Digital Advertising: Optimize Ad Elements is an advanced course. You‚It’ll learn how to optimize every element of a campaign ‚- including how to diagnose and take action to improve performance.The key to successfully optimizing digital ads is diagnosing and resolving issues that could reduce ad performance. Many ad campaigns don’t get the desired results or have declining performance over time. This is often because the ads aren’t optimized based on data to improve continuously. This course covers the key aspects of digital ads and how to identify issues and take action. We‚It’ll cover areas of digital ads like the ad objective, target audience, placement, budget, bid, and creative. For each area we‚It’ll dive deep to understand the signals of performance issues and how to apply best practices to improve performance. Next, we‚It’ll look at foundational issues like creative wear-out, creative refresh, structural ad issues, and strategy.At the end of this course, you‚It’ll be able to evaluate individual ad elements, use data to diagnose performance issues and take action to improve performance. This interactive course includes a Digital Ads Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.