Digital Advertising: Creative Best Practices

Digital Advertising: Creative Best Practices is an intermediate course. In it, you‚It’ll learn the best practices for creative elements of ads and how to apply them to your ad campaigns. Great creative is vital to an effective digital ad strategy. Ads must balance two factors: earn attention and convey a business message. Great creative doesn’t happen by accident. There are specific best practices that lead to better ad performance. Learn how to create ads based on best practices that deliver results.In this course, we‚It’ll explore why great creative is important and how combining user value and business value is the key to success. We‚It’ll also examine the relationship between creative performance and cost, and you‚It’ll learn how better creative leads to lower ad costs. You‚It’ll learn the elements of great creative and how to apply these to your ad campaigns.You‚It’ll learn the best practices for creative across elements, including text, images, and videos. We‚It’ll examine the elements of a successful ad creative and how to optimize creative to work in a digital environment. We‚It’ll dive deeper by examining and evaluating the examples for improvement opportunities.At the end of this course, you‚It’ll be able to apply creative best practices to your digital ads and create a creative strategy.This interactive course includes a Digital Ads Creative Playbook to implement the best practices across your campaigns. It also has live examples, interactive activities, and opportunities to apply your learning.