Digital Strategy: Strategic Measurement

Digital Strategy: Strategic Measurement is an intermediate course focusing on adding metrics and KPIs to elements of your marketing strategy. Defining the metrics for your digital campaigns is vital to your overall success. Choosing the right metrics is vital to measure the right things and focus your efforts. This course shows you a proven method to define metrics at various levels. Having the right metrics leads to a better return on investment in your marketing efforts and increased focus.‚ÄØ This course shows you how to align your strategic plan with metrics and KPIs. This creates a focused and clear plan, with metrics to be sure the plan is delivering real results. You‚It’ll learn exactly how to create and use meaningful KPIs at each stage of the marketing plan including objectives and tactics. You‚It’ll also learn how to identify strategic misalignment. Finally, you‚It’ll learn how to build a measurement cadence to drive accountability and performance. At the end of this course, you‚It’ll know exactly how to add meaningful metrics to your strategic plan. This interactive course includes resources to implement the digital prioritization models successfully. In addition, it has live examples, interactive activities, and opportunities to apply your learnings.