Meta Ads: Foundations for Business

Meta Ads: Foundations for Business is a beginner course. You‚It’ll learn how and why businesses use Meta ads and how to incorporate them into your digital marketing strategy. Meta ads are used by businesses to reach their existing customers and attract new customers. With over 3 billion users, it is a tremendous opportunity for businesses of all sizes. Meta ads are easy to start with, low-cost, have tremendous targeting, and can provide mass reach. As a result, Meta is one of the largest global ad platforms. This course will give you an overview of Meta ads and how to use them for your business. Meta ads were previously known as Facebook ads, but the ads can appear not only on Facebook but also on Instagram, WhatsApp, and other sites online through the Meta Audience network. If you want to run Facebook ads, Instagram ads, WhatsApp ads, or display ads online or in games, you can do it with Meta ads.This course will give you an overview of the Meta ad platform for business. You‚It’ll learn what Meta ads are and why businesses use them. We‚It’ll cover the key elements in an ad and how to optimize them to maximize your success. We‚It’ll dive into the business benefits of Meta ads and how they support a full-funnel marketing strategy. You‚It’ll learn how to use Meta ads effectively at every marketing funnel stage. You‚It’ll also learn about the key elements involved in running Meta ads, including setting the objective, choosing your target, setting a budget, choosing placements, and optimizing creative. You‚It’ll be prepared to create a plan for your Meta ads strategy. At the end of this course, you‚It’ll be prepared to strategically use Meta ads for your business and apply the core elements of a Meta Ad. This interactive course includes a Meta Ads Quickstart Guide and Meta Ads Action Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.