The power of the placebo effect | Emma Bryce | TED-Ed Animation

Learn more about the connection between pharmaceuticals and psychology with the TED-Ed animation “The power of the placebo effect.” The placebo effect is an unexplained phenomenon wherein drugs, treatments and therapies that aren’t supposed to have an effect do make people feel better. How and why does this happen? Educator Emma Bryce dives into the mystery of placebos’ bizarre benefits, explaining their history in clinical research. This video will help give viewers a better understanding of the placebo effect as well as the importance of medical research when it comes to the development of new drugs and treatments.