How to set the right goals and stay motivated | Ayelet Fishbach | TED Talk

In this talk, Ayelet Fishbach reveals that motivation isn’t found but cultivated. In this TED Talk, Fishbach highlights the common pitfalls of setting unenjoyable goals and explains how to choose objectives that inspire both enthusiasm for the process and excitement for the outcome. Fishbach invites you to explore practical strategies to sustain motivation by breaking down goals and navigating the challenging middle phases of tasks.