Why good ideas get trapped in the valley of death — and how to rescue them | TED-Ed | TED-Ed Animation

‚ÄúWhy good ideas get trapped in the valley of death — and how to rescue them” explains why many functional products are unable to make it to market. The colorful and concise TED-Ed animation will teach you why zero-carbon technologies are particularly susceptible to becoming stuck in the ‚Äúvalley of death” and what can be done to change that. A great video for people interested in design thinking and entrepreneurship, it encourages us to think about some of the obstacles that we may encounter on the road to disruption and innovation, and what can be done to overcome them.