How to use rhetoric to get what you want | Camille Langston | TED-Ed Animation

The TED-Ed animation “How to use rhetoric to get what you want” by Camille Langston explores the concept of rhetoric, which is the art of persuasion through communication. Aristotle, the ancient Greek philosopher, categorized rhetoric into three types: forensic, epideictic, and deliberative. Deliberative rhetoric, which focuses on the future, is often used by politicians and activists to inspire change. Aristotle also identified three persuasive appeals: ethos, logos, and pathos. This video emphasizes the importance of emotional intelligence and purpose when using these tools of negotiation, as well as being aware of when they are being used on you.