Hidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj | TED Talk

Is there a hidden connection in sales and service similarities shared across geographic regions? In the TED Talk “Hidden connections that transcend borders and defy stereotypes,” speaker Aparna Bharadwaj offers a glimpse on consumerism and buying behavior around the globe while also providing consumer insight on trends and motivations that transcend cultures and borders — from the way people snack in China and Saudi Arabia to how people shop for clothes in the US and Russia. This informative talk helps viewers learn that paying attention to sales patterns around the world not only brings us closer as global citizens, but also offers new business strategy ideas on how to connect consumers to your products both locally and around the world.