How to make choosing easier | Sheena Iyengar | TED Talk

We all want personalized experiences and products--but when faced with 700 options, “How to make choosing easier” is a question that businesses need to consider before their customers freeze up. In her TED Talk, Sheena Lyengar shares fascinating new research from sales, retail and marketing that shows how businesses (and others) can improve the experience of choosing. You’ll learn more about the psychology of choice and how businesses can sharpen their customer focus in light of the current trends.