3 strategies for effectively talking about climate change | John Marshall | TED Talk

In “3 strategies for effectively talking about climate change,” communication strategist John Marshall shares his knowledge and insight on how to talk to people about sustainability and climate. Marshall explains how the current jargon relating to climate change is impacting how people understand it and is impeding our ability to have conversations about sustainability and global warming. In order to move forward, he suggests that we need to rethink how we talk about climate change and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.