What can we learn from shortcuts? | Tom Hulme | TED Talk

In his TED Talk on the importance of compassion and empathy in product design, Tom Hulme asks the question “What can we learn from shortcuts?” If you want to build a product that people really want, Hulme argues that you need to allow consumers to be a part of the process--to get inside their minds and know their needs, pain points and experience. Hulme explores the intersection of design thinking and user experience, where people have developed their own desire paths out of necessity.