How can you change someone’s mind? | Hugo Mercier | TED-Ed Animation

The TED Talk “How can you change someone’s mind?” offers insight on communication and why arguments change some people’s minds yet backfire in others. Educator Hugo Mercier explains how arguments are more convincing when they rely on a good knowledge of the audience - specifically, what the audience believes, who they trust, and what they value. Mercier offers tips and insight on how to tackle this pathway to help viewers learn more about persuasion and negotiation before writing or delivering their next persuasive communication piece. This is an informative TED Talk for those working in marketing, communications, sales and service, and more.