Porter’s Three Generic Strategies: Get a Competitive Edge

Porter’s Three Generic Strategies: Get a Competitive Edge’ is a micro-learning course that sets out with the intention of demonstrating which tactics to deploy when looking to gain a competitive advantage over your competitors. For organisations aspiring to do just that, Porter offers three basic strategy options available to all who want to claim them: cost leadership, differentiation and focus. In this pill, we’ll dive into these three strategies, helping you to decide which strategic direction you and your organisation should take when it comes to releasing its new product or service.