GE and McKinsey’s Attractiveness/Advantage Matrix: Prioritise Resources Where They Matter Most

In this micro-learning course, ‘GE and McKinsey’s Attractiveness/Advantage Matrix: Prioritise Resources Where They Matter Most’, we will explore the best approach for recognising where your business should be competing and how to get there. By answering these questions, you will be able to begin making the most out of your business portfolio. The GE/McKinsey Attractiveness/Advantage matrix will help you find the answers by demonstrating where your business’s strengths lie and which areas require consideration. We will guide you through the matrix so that you can apply it to your business and begin making improvements to your strategy.