Kotler’s 4Ps of Marketing

This ‘Kotler’s 4Ps of Marketing’ micro-learning course will cover this valuable framework for making strategic marketing decisions. This involves considering each of the 4Ps on its own merits, as well as how the four interact, to ensure you are able utilise the framework fully, to allow you to adapt your strategy in what is an ever-changing market. This learning will prompt you to consider as many factors as possible when planning a marketing strategy, and explain how the optimal marketing mix balances satisfying customers and maximising profitability.