Digital Marketing: User Experience, Effective Design and Conversion Rate Optimisation

This micro-learning course, ‘Digital Marketing – User Experience, Effective Design and Conversion Rate Optimisation’, is designed to equip you with the tools to help you find your inner Picasso. Design is a critical component of digital marketing, so it’s important that it’s given plenty of consideration. The design is most likely what the end user sees first, so ensuring it’s eye-catching enough to lure customers in is essential. Throughout this course, we will provide you with key techniques for improving the design of a webpage or platform to make it more enticing to the end user.