Digital Marketing: Managing Loyalty, CRM and Data

In this micro-learning course, ‘Digital Marketing – Managing Loyalty, CRM and Data’, we will demonstrate the importance of Content Relationship Management, CRM. CRM is crucial for onboarding customers and maintaining brand loyalty. Without acknowledging its importance, you may be setting yourself up for failure, so it’s vital that you can recognise CRM’s importance in the process in order to succeed. During this course, we will provide you with the relationship management skills to become a successful digital marketer in areas from B2B and B2C CRM, to predictive analytics – you’ll come away with it all.