Digital Marketing: Building And Optimising A Winning Paid Search Strategy

In this micro-learning course, ‘Digital Marketing – Building And Optimising A Winning Paid Search Strategy’, we will explore the key steps you can use to build your organisation’s digital footprint. Paid search, social, display, and programmatic advertising campaigns are all key parts of the process. These steps are all vital aspects of creating greater awareness of your organisation and we will provide you with useful tips to get you where you need to be. In this course, you will explore key terms involved in building your organisation’s digital footprint so that you can apply them to your organisation and start the process.