22 Immutable Laws of Branding | Al Ries and Laura Ries

This book summary of The 22 Immutable Laws of Branding is a practical, hands-on guide to the dos and don’ts of branding. Covering 22 memorable bite-sized nuggets of wisdom, these blinks provide an overview of the all-too-common mistakes made by marketers and showcases the tricks of the trade used by the most successful brands to assert their dominance in ultra-competitive markets.