The Nature of Marketing

This ‘Nature of Marketing’ micro-learning course has been designed to help you make sure your organisation’s marketing efforts are effective.
These days, your organisation is competing in a busy market with savvy consumers. To stand out from your competitors, your marketing needs to be a cut above the rest. In this course, we will focus on two marketing models, the four ‘P’s and the three ‘C’s, and evaluate their strengths and weaknesses.
Once this course is complete, you will be able to utilise these models to evaluate your organisation’s marketing activities and recommend changes to make sure your marketing is cost-effective.