Digital Marketing: SEO Strategy

In this micro-learning course, ‘Digital Marketing – SEO Strategy’, we will highlight the importance of SEO in digital marketing strategies and explore its uses. Throughout this course, you will discover the key terms associated with SEO and uncover the differences between on-site and off-site SEO. It’s also vital that you recognise how approaches differ when it comes to B2B and B2C search engine marketing, so we will explore how this works in the video below. At the end of this course, you will be equipped with the knowledge to carry out vital SEO to aid your organisation’s digital marketing processes.