The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging | Joseph Michelli

In The Airbnb Way, author Joseph A. Michelli describes how innovative leaders have managed to build a unique brand by inspiring and engaging a community of hospitality entrepreneurs – a feat unparalleled in the shared economy. Michelli shares five essential concepts that underpin outstanding Airbnb experiences and shows how these can be leveraged by any business that wants to deliver technology-aided, human-powered experiences, disrupt an established industry, retain strong market position, or improve sales or service.