Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time | Steve Susi

Our brave new tech world is causing many people to feel confused and afraid of falling behind. Brand Currency describes how Amazon has come to dominate the new techonomy and what lessons can be learned for other companies. Author Steve Susi explains how a brand is a story. Every customer writes the story of a brand at every interaction with the brand. He describes how customer obsession is Amazon’s key to success.