Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It | Theresa Lina

The weakness with most marketing plans is that there is terrific analysis of the situation market competition strategy, and so forth – and then one giant bucket of tactics you may as well call ‚ÄúStuff.” Not so with Be the Go-To, where you’ll find detailed tactics for confronting the commoditization challenge, embracing the advantages of being a Go-To, discovering what a Go-To brand does differently from other companies, how to gain market dominance step-by-step, and more.