Got Ethics?® It Isn’t in Their Best Interest

This course focuses on the appropriate ways to compare your organization to the competition. Comparing your products and services to the competition must be done in a truthful manner.

In the real world, you will never have perfect answers to questions about competition, because you can’t know what they might do before or concurrently with your response. Your challenge is convincing investors and customers that the risk of following you is less than the risk of relying on competitors. That’s a lot easier if you believe it yourself, and present a balanced view with integrity and conviction.