TrainingBriefs® Selling with Integrity

One definition of being ethical is ‚Äúconforming to professional standards of conduct.” Herein lies both a problem and an opportunity for those of us in the world of sales. The problem lies in the fact that many people do not think of sales as a profession. Negative stereotypes have caused them to avoid or look down at a salesperson with disdain.

Sales managers, who are on the front lines with the sales teams, are really the drivers of ethical practices in the field. They must be keenly aware of prevailing sales practices and demonstrate consistent responses to anything or anyone involved in questionable activities.