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Explain the Change, don’t Sell It is a best practice—no matter your goals. Flashy marketing presentations don’t win hearts and minds. Honest conversations do. A short two-minute video, Explain the Change, don’t Sell It explains the right way to introduce a change initiative to your people. Use a simple, straight forward, honest approach, and explain why the change is necessary. Ditch the hype and corporate speak. Do this and your people are far more likely to embrace the initiative.
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